United Continental Holdings Inc. tumbled early Tuesday as outrage on social media over the removal of a passenger from a flight spread across the globe.

The stock dropped as much as 6.3 percent before paring the loss and trading 2.7 percent lower at 7:27 a.m. in New York.

Officers pulled a passenger from a flight to Louisville, Kentucky, on Sunday evening after he refused to give up his seat and dragged him down the aisle as travelers yelled at them to stop. A recording of the incident posted on social media sent people into a rage over the carrier’s heavy-handed response.

By Tuesday in China, the incident became a talking point in publications and social media. The hashtag #UnitedForcesPassengerOffPlane was the top trending item on Sina Weibo, the equivalent of Twitter, with more than 100 million views. The man who was removed appeared to be of Asian descent.

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